Wouldn’t it be great to have your very own iPad? How about if you would get your hands on one and not have to pay retail or anywhere near retail, what if you could get a brand new iPad absolutely free, plus you will also get Itunes gift cards for free. You may be wondering how this could be possible, why would Apple give their products for free?
Well, that’s a very good question, and here’s why they do it. Many companies, such as Apple, hand out a limited amount of their new products, such as the Apple iPad, for testing in the market place. They then ask the participants for a review of the product. These reviews assist them in finding out what the participants liked and didn’t like about the product.
This information is very valuable for the company. So you become a tester for the company, let them know what you think of it and in return you get to keep a brand new Apple iPad for FREE, just for testing it and giving them the information that they need.
Building brand recognition and customer loyalty is key to the success of any company, another reason why some companies like to have people test their products. If you like the product you are more likely to buy another from then and to also spread the word to friends and family about how great it is, word of mouth is a very valuable form of advertising if not the most valuable.